Because they think the picture won't make money. It's usually a smart move not to pay too much for an adult drama, much as I wish the studios would take more chances in this arena. Sony Pictures chief Amy Pascal has not given any reasons for why she passed on Danny Boyle's Steve Jobs biopic based on Walter Isaacson's official biography, published in 2011 right after the Apple chief succumbed to pancreatic cancer. Why is this project is so troubled? The studio: First, Sony nabbed the movie rights after Jobs' death in 2011 with in-house producer Scott Rudin, who had succeeded with screenwriter Aaron Sorkin on adapting Ben Mezrich's Facebook saga "The Social Network" with Sony and David Fincher, yielding eight Oscar nominations, three wins and $224 million worldwide.