GUEST: We live in an age where 85 percent of millennials in the U.S. have a smartphone, and they are fiddling with their apps 15 times a day. So you have to wonder: Why aren’t presidential candidates using mobile in their campaigns more effectively? With the 2016 presidential election in full swing, it’s critical for candidates to engage with voters – especially those between 18 and 29, who make up about one-fifth of voters and who have proven to be a valuable voting demographic.
Why Mobile Marketers Are Finding It Painful To Watch The Presidential Race
Josh Todd, Localytics, VentureBeat
Sat, 02/13/2016 - 10:28am
Topics: guest iowa cruz tv kantar media s campaign media analysis group i d president obama twitter send white house josh todd cmo localytics i facebook watch race voters app engage users user voter fans people reach smartphone apps day learn relevant based push efforts research aren shows content data area phone debate messages spend ads tend care access
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