Authentically and Effectively Marketing to an Increasingly Diverse America Marketers in 2019 will find it hard to be successful without understanding the cultural transformation that’s happening in this country. Between 2012 and 2017, the US multicultural population – Hispanics, African Americans, and Asian Americans – grew to 11.7 million people. Notably, these groups are younger and growing at a faster rate than their White counterparts.
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David Wellisch, ReadWriteWeb
Sun, 11/10/2019 - 9:00am
Topics: effectively marketing increasingly diverse america marketers hispanics generation z oscars crazy rich asians insecure blackish successful collage group adrate called groundswell hispanics colgate close talker asian american mr lee poly-cultural content doesn t work previous total market we live in a polarized time the young aren t afraid to call brands out younger understanding multicultural audiences make a brand recession proof here s african american consumers google s black girl magic nike s dream crazy colin kapernick all-american creative can be risky american american-themed african-american asian-american persistence exceptionalism are key outstanding toyota s super bowl toni harris a focus on hard work giving back religion community are key hispanic consumers most walk between both cultures both english different elements are important to different levels acculturation ads language matters english it and i why multicultural marketing needs machine learning facial tracking readwrite i a hispanics hispanic hispanic african americans american white spanish as asian african american black ai backlash facial what s to whites american key key spanish-dominant growth technology themes surveyed acculturated succeed don purchase support affluent culturally core people research target data overcome cues sample smarter segments humor economy excellent agree respondents stagnant perseverance
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