NEW YORK (TheStreet) -- Shares of Trulia Inc. are climbing higher by 28.51% to $52.15 in mid-afternoon trading on Thursday, off speculation the company's rival Zillow Inc. is looking to purchase Trulia for as much as $2 billion, Bloomberg reports. The competitors help gather information for potential buyers and renters of homes. Shares of Zillow have jumped 17.11% to $148.11 this afternoon. Must Read: Warren Buffett's 25 Favorite Stocks STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months.