It’s no longer just a matter of positioning a product in the subject’s life as part of a classic promotional mix. The product no longer matters. Only the subject’s aspirations matter.
Winter Olympics Tv Ads Exploit The Movie In Our Head — The One In Which We Star
By CHRIS JONES | Chicago Tribune, St. Louis Post-Dispatch: Sports
Fri, 02/23/2018 - 1:42pm
BING NEWS:
- Sports advertising predictions—top trends to watch in the TV upfronts
As one of the only must-buys left for advertisers on TV, the sports marketplace will have an increasingly outsize importance in this year’s upfronts ad haggle.
05/1/2024 - 11:00 pm | View Link - Ranking the most annoying 2024 NBA playoff ads from worst (No Flex Zone) to ... less bad (Don't Let Me Go)
Ranking the most annoying 2024 NBA playoff ads from worst (No Flex Zone) to ... less bad (Don't Let Me Go) Is it a bad sign that all anyone can talk about in the 2024 NBA playoffs is the commercials?
05/1/2024 - 4:15 am | View Link - Figure Skating
Russian figure skater Kamila Valieva will give evidence by video link for a hearing this month into her doping case that rocked the 2022 Beijing Olympics ... of their head-to-head showdown ...
03/10/2022 - 3:35 pm | View Link - Luge
Lake Placid has put forth an offer to host sliding sports for the 2026 Winter Olympics, which are scheduled to take place in Italy, where organizers are struggling to provide a venue for bobsled ...
03/10/2022 - 3:35 pm | View Link - Speed skating at the 2022 Winter Olympics
The exception to this is the mass start event, the newest edition to the Winter Olympics. The team pursuit event is head-to-head, single elimination. Speed staking has been included at every Winter ...
10/12/2021 - 9:57 am | View Link - More
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