EXCLUSIVE: Paul Wernick & Rhett Reese, the scribes behind Zombieland and the X-Men spinoff Deadpool, next will craft a movie about the disastrous launch of New Coke, perhaps the worst product introduction since the Edsel. Last week marked the 30th anniversary of when Coca Cola veered from the secret formula that had been around since the 1890s, to unveil what the company hoped would be a new and improved drink for a younger generation.

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Topics:  exclusive   paul wernick    rhett reese   zombieland   x-men   deadpool   new coke   edsel   coca cola   scribes   disastrous   launch   
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  • More

 

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