Topics: Culture Jamming : etoy
etoy is a group of artists working on the internet since 1994. The group's first and most publicized action was the "digital hijack" in 1996, in which they tricked a number of major search engines to list fake pages first for many popular search terms. About 1.5 million searchers were diverted to etoy's own hijack site. The action won etoy the 1996 Golden Nica in the internet art category at Ars Electronica.
Toywar Protest and Information
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