Spike TV will officially become Paramount Network in January 2018 Viacom has announced that the upcoming rebranding of Spike TV as the Paramount Network will officially happen on Thursday, January 18 at 9 PM ET, kicking off with a live one-hour episode of Lip Sync Battle from the Paramount lot in Hollywood. Later in January, Paramount Network will premiere the landmark six-part event series, Waco, with an award-winning cast including Michael Shannon, Taylor Kitsch, John Leguizamo, and Melissa Benoist.