Comment on Roku Acquires Ad Tech Firm Dataxu For $150M In Cash And Stock

Roku Acquires Ad Tech Firm Dataxu For $150M In Cash And Stock

Roku, which has evolved beyond streaming boxes and dongles to become a force in streaming advertising, has acquired ad-tech firm Dataxu for $150 million in cash and stock. The deal is expected to close during the fourth quarter. Roku executives will detail their plans for integrating Dataxu’s demand-side buying and planning tools during the company’s […]

 

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