Comment on ‘Brands Are Really Going To Be Judged.’ Companies Are Walking a Tightrope During the COVID-19 Pandemic

‘Brands Are Really Going To Be Judged.’ Companies Are Walking a Tightrope During the COVID-19 Pandemic

Like just about everyone, Hotels.com had to change plans when the pandemic arrived. This spring, the travel-booking company had planned to run a set of commercials that debuted last year and included a spot called “My Dream.” In it, the company’s mascot, Captain Obvious, is riding in an airplane; his arm is pressed up against one fellow passenger and his fingers are dipping, with abandon, into another’s proffered bag of snacks.

 

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