How Can Google Snap Its Stock Out Of Its Stupor?

SAN FRANCISCO (AP) — Google has turned into a stock market laggard as the shift to mobile devices has lowered the Internet search leader's digital ad prices and the company's expensive investments in far-out technology has trimmed its profit margins. Page believes the company needs to continue taking risks and making big bets on ambitious ideas to open future moneymaking opportunities while striving to make the world a better place. Another way would be for Google to start paying a quarterly dividend for the first time in its 10-year history as a public company, or to pour money into buying back its own stock. Investors also may have drawn hope from Pichette's pledge to spend in a "prudent manner," even after a year that saw Google pour billions into hiring nearly 10,000 more employees and a wide range of projects that include self-driving cars, Internet-connected eyewear, Internet-beaming balloons, robotics, satellites and biotechnology. Even though shift from desktop computers to smartphones has curbed Google's pricing power in the digital market, Olson believes the Mountain View, California, company is likely to regain some of the clout as the mobile market evolves. "If opportunities arise that might cause us to sacrifice short-term results but are in the best long-term interest of our shareholders, we will take those opportunities," Page wrote in a letter leading up to Google's initial public offering in 2004.

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