Similar Stories to How To Measure Your Cmo’s Performance on Bing News

Matt Hummel, Red Privet, VentureBeat
Mon, 06/01/2015 - 6:00pm

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! GUEST: While the average tenure of a CMO has almost doubled in recent years, executive recruiting firm Spencer Stuart still says it’s likely that the control of a company’s marketing initiatives will switch hands at least three times in a single decade — even more in rapidly changing industries such as healthcare.

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BING NEWS:
  • Data literacy: The key to correcting the C-suite trust deficit
    Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. The post Data literacy: The key to correcting the C-suite trust ...
    05/3/2024 - 4:28 am | View Link
  • GROUNDBREAKING STUDY REVEALS HEIGHTENED CONSUMER DEMAND FOR GENDER EQUALITY IN ADVERTISING RESULTING IN UP TO 10X INCREASE IN SALES
    Awarded the prestigious ESOMAR Award for its effectiveness in ad measurement, GEM ® boasts the largest database of tested advertisements, exceeding 300,000 samples worldwide, with 73,000 spanning ...
    05/2/2024 - 7:37 am | View Link
  • CMO Coleen Bogle on strategic leadership in a higher rate environment
    HousingWire named The Money Store CMO Coleen Bogle a 2023 HousingWire Marketing Leader. Here's how she's finding success.
    04/30/2024 - 5:12 am | View Link
  • Your Employer Brand Is Your Brand: The Power Of The CPO And CMO Relationship
    More directly said: how your employees feel about your company is your brand identity. Given this convergence, a successful partnership between the CPO and CMO becomes crucial to a company’s bottom ...
    04/25/2024 - 5:30 am | View Link
  • Manulife names new CMO, chief HR officer
    The Philippine arm of leading global financial services provider Manulife announced the appointment of Sonali Verma as the company’s new chief marketing officer (CMO) and Ardhi Lufti Siregar as its ...
    04/24/2024 - 4:45 pm | View Link
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