Brand | featured news

Apple has overtaken Google to become the world's most valuable brand with an estimated brand value of more than $153bn, according to new rankings published on Monday.

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.

For the first time ever, Ford’s Lincoln Mercury and GM’s Buick received the highest customer satisfaction rankings in the American Customer Satisfaction Index released Tuesday.