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I’m sure you’ve all seen the gaudy statistics when it comes to the gender split of Pinterest’s following – anything ranging from 72% to a staggering 97% of its user base has been reported as female.

At least, that’s what the statistics say. According to the American Customer Satisfaction Index (ACSI), Google+ scored a 78 percent customer satisfaction rating. Facebook, on the other hand, languished below the rest of the social media competition at just 61%.

The idea, it seems, is to allow everyone with an empty Google+ page—that'll be most of us, then?—to fill it up with content that has previously been posted online. It's a bit like buying a new house that you don't want to live in, then filling it with all your old junk from your adolescence so it looks used. Used, yes. Only a little hollow and depressing at the same time.

Some of the results are predictable: yeah, we know, ladies loooove Pinterest (15.4 million more monthly female visitors!) and Reddit is inundated with sexist dudes. (74% of users are men.) But did you know that 62% of Twitter users are women? Or that a shit ton of men are still refusing to give up on Google+?

From the looks of this screenshot posted by one of our readers, it appears YouTube is testing a new homepage styled more like the look that recently rolled out on Google+. The current default look rolled out last winter with more focus on channels and social integration, while this new facade features more white space and list of channels and friends to the side. We asked YouTube about the new look and a spokesperson issued a boilerplate statement about experimenting with ways to help users find the videos that are important to them. The statement in full is after the break, however the key part is that they're listening to user feedback so take a close look at this pic and the rest at the source link below then let us (and Google) know what you think.

Google+ has been called a "ghost town," a "little version of Facebook" and "dead" since its launch last year. Users have continually questioned what it is and why they would want to use it. Google's senior vice president of social business, Vic Gundotra, attempted to rebut critics' claims during a panel at South by Southwest on Friday and defended Google+ against allegations that users are fleeing a stagnant service. Traffic has declined more than 30 percent in the past four months, according to one estimate.

For Google, it's personal. The Internet search giant is no longer going to roll out the same search results to everyone... It's doing this in three ways. First, it's expanding search beyond public Web pages to the photos and posts you and others have shared privately. Second, as you type a person's name into Google, it will automatically suggest people you are close to or may be interested in. Third, Google is guiding users to profiles and Google+ pages related to the topic of interest.

Although Facebook dominates Twitter in many areas, it lost to its smaller competitor in at least one metric for 2011. Twitter was discussed in about 50 percent of media coverage regarding social networks this year, while Facebook was only talked about 45 percent of the time, according to HighBeam Research. The report did not even bother mentioning Google+.

Google has added several new Google+ features and improved old ones, among them some of the most popular requests from users.