Soft Drinks | featured news

Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

Beyonce is reteaming with Pepsi for a multi-faceted branding deal that will coincide with her performance during the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor.

A soda that claims to prevent the absorption of fat in your body is launching in Japan this week. What’s next, cavity-reducing candy?

PepsiCo Inc stood by its full-year forecast on Wednesday despite beating earnings expectations in the third quarter as it pours money back into its business.

New York City's Board of Health voted Thursday to ban the sale of sugary drinks in containers larger than 16 ounces in restaurants and other venues, in a move meant to combat obesity and encourage residents to live healthier lifestyles.

One of New York City's most ambitious efforts to prod residents to live healthier appears poised to pass as a health panel takes up a plan to cut down sales of big sodas and other sugary soft drinks.

A person with knowledge of the situation who requested anonymity because she wasn't authorized to speak publicly says the company had considered importing versions of Diet Pepsi sold in other countries to the U.S. But now it's testing a new version that could come out next year.

Coke and Pepsi are chasing after the sweet spot: a soda with no calories, no artificial sweeteners and no funny aftertaste. The world's top soft drink companies hope that's the elusive trifecta that will silence health concerns about soda and reverse the decline in consumption of carbonated drinks. But such a formula could be years away.

Coca-Cola Co. says it will invest an additional $3 billion in India through 2020 as it looks to capitalize on the growing market. The world's biggest beverage maker, whose brands include Minute Maid, Dasani and Powerade, has seen some of its biggest gains come from emerging markets as growth at home has slowed.

Pepsi is tweeting to a new generation of music lovers. The No. 2 soda company is partnering with Twitter to provide streaming videos of live music concerts to Pepsi's followers on the social networking site.