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Online game maker Zynga prices IPO at $10 a share

Zynga IPO

Zynga is poised to harvest some cold hard cash in its initial public offering. Who knew that selling virtual cows and digital corn on Facebook would create a $7 billion company?

Senh: I have to say, I'm impressed. I didn't think anyone would pay for virtual items, but Zynga made that happen. $7B is not bad for a company that just makes Facebook apps.


For Zynga, Virtual Products, Real Profits

Zynga offers free games through Facebook, then studies data on how its audience plays them. It uses its findings to fiddle with the games to get people to play longer, tell more Facebook friends about them and buy more virtual goods.


Free games boost gaming industry revenue

Free games boost gaming industry revenue

An increase in the number of people playing free games is providing the gaming industry with an additional source of revenue as gamers shell out millions for virtual goods and add-ons.


World Bank says online gaming industry is a boon to Asia economy

A World Bank study to be released Thursday reports that the online gaming industry has grown into a $3 billion business that provides living wages to migrant workers in Asia who play games all day, amass virtual currency and sell it to wealthy customers in the Western world for actual cash.


Target stores to sell Facebook gift cards

Social networking website Facebook is dipping into the brick-and-mortar world by selling gift cards at retailer Target that can be used toward purchasing virtual products for games hosted on the site.

Senh: What a waste of money. I still don't understand why anyone would pay for virtual items. I don't think they'll do too well.


Facebook as the Future of Micropayments

Electronic Arts’ acquisition of Playfish in a deal worth up to $400 million signals that Facebook’s virtual goods economy is thriving. Meanwhile, Facebook Connect has been implemented on,,, The Huffington Post, and numerous other media sites.


Microsoft Sues Family for $750,000 Over Bing Click Fraud

Microsoft Sues Family for $750,000 Over Bing Click Fraud

"The Lam/Suen family was allegedly using click fraud to make more money for their site—mainly by clicking competitors' ads until their competitors' ad budgets were exhausted.


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