Retailers really, really want to wean American shoppers off our recession-era addiction to discounts. Will it be possible for them to resist the temptation to slap “40% off” signs everywhere to attract customers? Retail forecasts for this holiday season show that retailers want to avoid selling products at a discount, while consumers plan to make their shopping decisions according to price. Reuters combined market research, consumer polls, and retailers’ own predictions to forecast how this shopping season will go down.

Topics:  american   retail   pricewaterhousecoopers   labor day   nordstrom    sale    holiday   reuters   christmas   fight   shoppers   offer   discounts   year   sales   shopping   season   consumers   problem   customers   earlier   decorations   plans   signs   forecast   decisions   plan   keeping   prices   products   
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