Richard Berman, the political consultant called Dr. Evil for his below-the-belt tactics, told energy executives in June that they needed to play dirty to expand areas where they can drill for oil, The New York Times reported Thursday. Berman, trying to sell a $3 million, pro-drilling campaign to the executives in June, told them that they needed to exploit human fear, love, anger, greed and sympathy to win public support, according to a recording of his remarks provided to the Times. “If you can tap into two of them, you are that much better off,” Berman told the executives.

Topics:  richard berman   dr evil   the new york    if    we   american beverage institute   coca-cola north america   center   union facts   mother teresa    so   i m   berman   i   the   times    i    in   nasty   told   donors   moral   june   needed   fear   opponents   people   tougher   successful   anger   

 

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