The Secret Life of Pets products revealed at Toy Fair While the 2016 Toy Fair kicked off over the Javits Center yesterday, Universal Pictures and Illumination Entertainment held a private event elsewhere showcasing the products for their fifth fully-animated feature-film collaboration, The Secret Life of Pets. You can view photos of the Secret Life of Pets products in the gallery below. From the creative team behind the record-setting Despicable Me franchise, The Secret Life of Pets is a comedy about the lives our pets lead after we leave for work or school each day. Inside of a Manhattan apartment building, a Jack Russell Terrier named Max starts to get neglected as a favorite pet when his owner Katie presents a sloppy mongrel named Duke, who was rescued from the dog pound.