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Facebook acquires Atlas from Microsoft

Seattle-based Atlas is a digital media measurement platform; it provides measurement, analytical and management tools for ad campaigns and marketing agencies.

 

Microsoft reports first loss as public company

Microsoft

Microsoft said Thursday that an accounting adjustment to reflect a weak online ad business led to its first quarterly loss in its 26 years as a public company. The software company had warned that it was taking a $6.2 billion charge because its 2007 purchase of online ad service aQuantive hasn't yielded the returns envisioned by management. The non-cash adjustment is something companies do when the value of their assets decline. Microsoft Corp. paid $6.3 billion for aQuantive, only to see rival Google Inc. expand its share of the online ad market.

 

Microsoft takes $6.2 billion charge, slows Internet hopes

Microsoft

Microsoft Corp admitted its largest acquisition in the Internet sector was effectively worthless and wiped out any profit for the last quarter, as it announced a $6.2 billion charge to write down the value of an online advertising agency it bought five years ago. The announcement came as a surprise, but did not shock investors, who had largely forgotten Microsoft's purchase of aQuantive in 2007, which was initially expected to boost Microsoft's online advertising revenue and rival Google Inc's purchase of DoubleClick.

 

Yahoo, AOL and Microsoft Unveil Ad-Selling Alliance

Yahoo, AOL and Microsoft Unveil Ad-Selling Alliance

Competition's all relative. Yahoo, Microsoft and AOL all compete for ad dollars, but they all agree that marketers ought to put their budgets into premium content, not search or social.

Senh: Heh, they making an alliance against Google and Facebook.

 

Advertising Report: Google Dings Bing, Facebook Arrives, Tablets Rule Mobile

Advertising Report: Google Dings Bing, Facebook Arrives, Tablets Rule Mobile

As search spending continued to rise in the just-ended third quarter, Google regained market share lost during the last couple of quarters to Microsoft's Bing search engine, according to a new report to be released Tuesday morning by Efficient Frontier, which manages about $1 billion in search, display, and social advertising for agencies and advertisers. ...

 

Microsoft Sues Family for $750,000 Over Bing Click Fraud

Microsoft Sues Family for $750,000 Over Bing Click Fraud

"The Lam/Suen family was allegedly using click fraud to make more money for their site WoWMine.com—mainly by clicking competitors' ads until their competitors' ad budgets were exhausted.

 

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