Iphone, Android | featured news

Mobile Advertising In A Nutshell, Android For Show, Apple For Dough

Some interesting numbers from Norwegian browser company Opera today, as their 'State of Mobile Advertising' looks at impressions and revenue in Q4 2012. Much like that great golfing analogy (driving is for show, but putting what wins you the dough), there is a distinct difference in mobile advertising income and expenditures over the two major platforms. And it points to a healthy ecosystem for developers on iOS devices.

 

Is Microsoft Releasing Office For iPhone and Android?

According to a report by the Verge today, Microsoft is planning to release Office for the iPhone, iPad and Android in early 2013. Relying on inside sources, the Verge reports that Office Mobile will be offered as free apps that allow Android and iOS users to view Microsoft Office documents on mobile devices. The Verge also notes that Word, PowerPoint, and Excel documents will all be supported, but edit functionality will only be enabled with an Office 365 subscription, which can be purchased using the app.

 

Quick, Hide the BlackBerry, It’s Too Uncool

The phone once coveted by the elite and the powerful is becoming an object of ridicule as Androids and iPhones corner the smartphone market.

 

Apple, Samsung make final pitch to jury

Apple Inc's worldwide legal crusade against the Android mobile operating system drew toward a climax on Tuesday as the iPhone maker's attorneys accused Samsung of taking a shortcut by copying Apple's designs after realizing it could not keep up.

 

Android Is Winning

Google Android

The latest numbers are in: Android is on top, followed by iOS in a distant second. This word comes from Gartner, a top research firm for these sorts of things. Overall, within the last quarter, Android outsold iOS devices nearly three to one while capturing 64% of the worldwide market share. Samsung was the top dog accounting for 90M handset sales.

 

Nokia Designers Hope Color, Simplicity Can Woo Back Customers

Nokia Designer

Nokia’s latest smartphones may be chasing the ubiquity of iPhones and Androids, but the Finnish phone maker hopes that vivid colors, simple form factor and the “instinctive” user interface on its latest Lumia range will help claw back thinning margins and faltering profits. The trick is to appeal to trend-setters, much like Apple‘s iMacs first did nearly 15 year ago. Are its designers and managers living in a parallel universe, or can they pull it off?

 

IPO Watch: Square Hires Former Goldman Sachs Exec As CFO

Square

Co-founded in 2009 by Twitter cofounder Jack Dorsey, Square enables people to accept credit card payments on iPhone, iPad or Android devices... In a move that positions the company for a potential initial public offering, Square has hired former Goldman Sachs and Salesforce.com executive Sarah Friar as chief financial officer.

Senh: Sounds like a really cool device. The things you can do nowadays with your smartphone or tablet. With Square, it can be a credit card reader too. Awesome.

 

Google Currents, Rival to Flipboard, Finally Debuts

Google‘s long-awaited answer to Flipboard, the “social magazine” exclusively on Apple‘s iPad and iPhone, just debuted today. Google Currents offers a similar appearance, except it works on Android devices as well as iPads and iPhones. It’s the latest in a long string of applications, most recently Yahoo‘s Livestand, that seek to turn online content into something resembling print magazines, but without all those dead trees and with 20th century innovations like, say, video.

 

Apple beating Google and RIM in mobile loyalty

Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of those using Android smartphones said they would stick with phones using the same software, says a research firm.

 

Android conquers Marketshare, Apple conquers Profits: Who’s winning?

Read 'Android conquers marketshare, Apple conquers profits: Who's winning?' on Digital Trends. As Android entrenches itself as the leading smartphone platform in terms of sales, most of the smartphone money seems to be going to Apple. What matters more: money or marketshare?

Senh: When it's all said and done, profits the most important thing. In Google's case, more market share will eventually drive more profit because that means they have more mobile ad inventory.

 

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