Myspace, Google | featured news

Most Internet analysts suggest that MySpace fell from grace because it crumbled in the face of stiff competition from Facebook. But a Reuters report suggests that it may have been Google that dealt the fatal blow by accident as long ago as 2006.

Google is set to renew its search deal with MySpace at a more “realistic” price than the $900 million guarantee it paid out four years ago, Kara Swisher reported yesterday.

The buzz around realtime search of social networks has mostly surrounded Twitter and Facebook. Collecta, OneRiot and the search giants, including Microsoft, Google and Yahoo all tap into Twitter (and Facebook too) to capture the realtime stream of content. But MySpace is also getting into the game, recently releasing a set of real-time APIs that both OneRiot and Google will be tapping into to provide content from the social network. Today, real-time search engine Collecta has launched a search platform that offers a real-time view into MySpace.

"Realtime" is the hot buzzword right now, and Google and MySpace appear set to further it along with a new agreement that will see Google serve up search results from MySpace in realtime. What these means is that all publicly available data that's on MySpace will be available to Google within seconds, we've learned.

The MySpace social media network’s traffic has dropped so much that it will fail to satisfy a minimum traffic level crucial to parent company News Corp’s three-year $900 million advertising deal with Google, inked in 2006, that made Google the exclusive search advertiser on MySpace — then the world’s most popular social network.