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My Take on the Flixster Acquisition of Rotten Tomatoes

Wed, 01/06/2010 - 12:58pm — senh
My Take on the Flixster Acquisition of Rotten Tomatoes

Like most, I originally thought News Corp was acquiring Flixster. Instead, it was Flixster acquiring Rotten Tomatoes. I think it's a great fit. Rotten Tomatoes's aggregated critics ratings combined with Flixster's user ratings, Rotten Tomatoes's premium content combined with Flixster's user-generated content. The combined audience of 30M worldwide uniques definitely puts them up there with Yahoo! Movies and Moviefone, the second and third largest movie sites on the web respectively. IMDB is number one, by far. And it's gonna be tough for Flixster/RT to surpass them. When you search for a movie or celebrity, IMDB is usually the first result on Google (and other search engines); and that's the main reason for its dramatic growth in the last couple years. If Flixster/RT can become a more authoritative source than IMDB and surpass its rankings in search engines, then it can become numero uno. If not, being number 2 ain't bad.

 

Apple Could Take On Google With Quattro Purchase

Apple Could Take On Google With Quattro Purchase

Surprise. Apple has agreed to purchase mobile advertising startup Quattro Wireless for $275 million, All Things Digital reported Monday. That Quattro would be targeted after Google bought rival mobile ad seller AdMob for $750 million by Google last year is no surprise.

 

Flixster Acquires Rotten Tomatoes

Flixster Acquires Rotten Tomatoes

Flixster just announced that it has acquired Rotten Tomatoes, the popular movie review site, from IGN Entertainment. IGN is a division of Rupert Murdoch's News Corporation.

 

Google’s AdMob Acquisition Meets Opposition from Consumer Groups

Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.

 

Hewlett-Packard to Acquire 3Com

Hewlett-Packard to Acquire 3Com

The $2.7 billion deal, valued at $7.90 a share, has already been approved by directors of both companies.

 

Cisco to Purchase Starent for $2.9 Billion

Cisco to Purchase Starent for $2.9 Billion

Networking giant Cisco Systems Inc. agreed to acquire Starent Networks, a maker of infrastructure equipment used by wireless carriers, for about $2.9 billion. The technology bellwether—which has been hurt by a pullback in customer ...

 

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