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Good News: Ad Rates Up; Bad News: Traffic Down

Good News: Ad Rates Up; Bad News: Traffic Down

That’s how it is sometimes. I wonder if Fall and Winter are the two best seasons for online advertising revenue. At Rotten Tomatoes, it has always been Summer because that’s when the biggest films are released. Outside of movie sites, I’m not sure.

 

Clash of the In-Text Ad Titans - Infolinks vs. Kontera

In my attempt to diversify revenue on Wopular, I'm throwing in another kind of ads -- in-text advertising. These are ads you see when you hover over keywords that are double-underlined. They're great because you can use them along with display advertising, thus providing an additional source of revenue without cannibalizing your existing ad inventory. Currently, the two most popular in-text advertising networks are Kontera and Infolinks.

 

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