The Kindle Fire is…on fire. Despite some mixed reviews from the pundit class, consumers have flocked to Amazon‘s first entry into the tablet market. Stifel Nicolas analyst Jordan Rohan in a new research lifted his estimate for the company fourth quarter Fire sales to 6 million units from 5 million. He also raised his financial estimates for the company, asserting that the Kindle and the Kindle Fire have effectively become the third major mobile ecosystem after Apple iOS and Google Android.