Benjamin Zhang/Busines Insider The Rolls-Royce introduced an all-new eighth generation Phantom for 2018. The new Rolls-Royce flagship is powered by a 563 horsepower, twin-turbo V12. It starts at $450,000 while our extended wheelbase test car carried a price tag of nearly $644,000. The Phantom is fully-customizable and loaded with cool tech and luxury features. Over the years, Rolls-Royce has become a byword for automotive opulence.