If one of the goals for your small business is to create better jobs and improve the quality of life in your community, then you may want to join the growing number of companies worldwide that have sought B-corporation status. Becoming certified as a B corporation is a way to let investors, customers and members of your community know that your company uses best practices when it comes to sustainability. The “B” in B corporation stands for “benefit,” and certified companies agree to benefit their community by being held to a higher standard of transparency, accountability and performance, says Amy George, co-founder of Blue Avocado, a B corporation based in Austin, Texas, that sells fashionable, reusable shopping and lunch bags.