Like it or not, we’re all a little superstitious. Fundamentally, your brain doesn’t like or want to believe in randomness. It always believes you have some control, even when you don’t. For instance, craps players throw dice less forcefully when they want low numbers, as if that will make a difference. Via The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good: Nonetheless, many studies have shown that gamblers will bet more and continue gambling longer if they do have a personal role in these fundamentally random events.