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Foursquare Faces Valuation Doubts


Foursquare is having troubles convincing investors that its valuation shouldn't shrink, a sign of a cooling toward social media startups in the wake of Facebook's messy initial public offering.


Facebook, Twitter and Foursquare as Corporate Focus Groups

Some companies are leaning on social media like Facebook, Twitter and Foursquare for advice on what products to bring to market.


Foursquare Launches First Revenue Product: Promoted Updates


Foursquare is rolling out its first revenue product as the company moves from focusing on user growth to generating cash. The new Promoted Updates enables businesses to send promoted content to users. These updates will appear at the top in a prominent position in the “Explore” tab in Foursquare. That’s the section of the app that is for users to find businesses nearby. The Promoted Updates, like Google search ads, there is “intent” there while users are looking for a restaurant, bar or other business nearby, says Steven Rosenblatt, Foursquare’s chief revenue officer. Businesses pay on a “cost per action” performance basis for these ads. In some ways these updates are also like Twitter’s promoted Tweets.


The Top Check-In Categories On Foursquare And More Fun Facts

Even as it struggles to become mainstream--just 4% of online adults use location-based social networking services--Foursquare has just released several statistics that point to the company's staggering growth over the past year, as well as usage patterns and the locales in which it has yet to catch on.2010 was "just insane," Foursquare wrote in a blog post.


Celebrity-stalking Site JustSpotted Just Got Spurned by Twitter

JustSpotted plans to sift through people’s tweets to identify those that claim celebrity spottings, and then to place those celebrities’ whereabouts on a map in real time. It would be similar to the now-defunct GawkerStalker, but it would be faster. (It’s not a novel idea. Last year, start-up OMGICU proposed to do the same thing, supported by text messaging and tweets, except its service requires active user participation rather than data-mining the whole Twitter community like JustSpotted will do.)


Top 7 Location-Based Apps to Use When Foursquare is Down

No need to cry when foursquare is've got options.


Rogue server blocked Foursquare

Mobile check-in app Foursquare's Monday outage happened after staff tried to fix one problem and somehow triggered another.


So Now Facebook Has Check-Ins — What About Twitter?

At an event on Wednesday, Facebook unveiled Places, their new location element that allows users to check-in to venues. Obviously, this mimics the core feature of smaller startups like Foursquare, Gowalla, Loopt, and dozens of others. The move of the big boys into this space was inevitable, but it is somewhat surprising that it has taken this long.

Senh: I’m glad that I currently don’t get too many check-in’s on my twitter stream. I don’t find them useful at all. I use Facebook to keep in touch with people, and Twitter as pretty much an RSS reader and marketing tool. It makes more sense on Facebook, but not really on Twitter. Still, now that Facebook is doing check-ins, I doubt Twitter will be waiting too long to launch theirs.


Facebook "Places" lets users track friends and services


Facebook's 500 million-plus users will soon be able to track friends' whereabouts across the United States, as the world's largest Internet social network adds technology to increasingly tie its virtual world to everyday life.

Senh: These geolocation check-in sites/apps have been growing in popularity. I've seen a couple on my Twitter account. Still, I'm hesitant about using it. It's starting to get creepy. It's also beginning to be like The Matrix where everyone starts interacting in the virtual world instead of the REAL world with these virtual places.


Why Facebook And Booyah Could Burst Foursquare's Location Bubble

Why Facebook And Booyah Could Burst Foursquare's Location Bubble

Booyah's MyTown game shows that location isn't everything.


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