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Daily Deals Rescue Local-Ad Market

Daily Deals Rescue Local-Ad Market

To win in the fast-growing digital-advertising market, Web companies such as Facebook, Google and Groupon are increasingly wooing mom-and-pop businesses.

 

Facebook may have leaked your personal information: Symantec

Facebook may have leaked your personal information: Symantec

Facebook users' personal information could have been accidentally leaked to third parties, in particular advertisers, over the past few years, according to Symantec Corp's official web blog.

 

comScore: Facebook Now Serves One Third Of Online Ads In U.S.

comScore: Facebook Now Serves One Third Of Online Ads In U.S.

Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook.

 

Times Company Profit Falls on Weak Ad Revenue

The New York Times Company reported that first-quarter net income dropped 57.6 percent, to $5.4 million, as print advertising remained depressed and About.com revenue fell.

 

Web Advertising Eclipses Newspapers

Web Advertising Eclipses Newspapers

Spending on U.S. Internet ads rose 15% to $26 billion last year, outpacing traditional media and surpassing newspaper ad revenue for the first time.

 

Ad Revenue Trends for the Four Seasons

Working at Rotten Tomatoes kinda messed up my general view of advertising trends. The movie season peaks during Summer, takes a nosedive during Fall, heads back up during the Winter arounds Oscars, and levels off again during Spring. It’s a bit different from what I’ve experienced so far with Wopular, which is probably more in tune with the average website.

 

Online Ads Pull Ahead of Newspapers

This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer.

 

Behavioral Ads Rock But Akamai Stock Is Still About 60% Overvalued

Akamai’s real-time ad targeting solution could well be an important growth driver in the future for the company given the growing importance of behavioral targeting technology in the context of web advertisement. Companies such as Amazon and Google currently use similar technologies to identify user behavior and then offer suggestions or products that might interest users.

 

Good News: Ad Rates Up; Bad News: Traffic Down

Good News: Ad Rates Up; Bad News: Traffic Down

That’s how it is sometimes. I wonder if Fall and Winter are the two best seasons for online advertising revenue. At Rotten Tomatoes, it has always been Summer because that’s when the biggest films are released. Outside of movie sites, I’m not sure.

 

Twitter's Promoted Tweets Sell for $100K and Up

Twitter's Promoted Tweets Sell for $100K and Up

Twitter is now selling its "Promoted Tweets" for $100,000, according to an article in this morning's Wall St. Journal. "Promoted Tweets," which allow companies to buy the top spot on Twitter's Search results page, is just one of the microblogging network's new advertising initiatives as of late. The idea behind these digital ads is that the service allows companies to associate themselves with a certain trend or keyword.

 

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