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Akamai’s real-time ad targeting solution could well be an important growth driver in the future for the company given the growing importance of behavioral targeting technology in the context of web advertisement. Companies such as Amazon and Google currently use similar technologies to identify user behavior and then offer suggestions or products that might interest users.

Google revealed for the first time how it splits advertising revenue with search and content publishers, a move made in response to calls from publishers and regulators for greater transparency.

Web search leader Google said it is buying Silicon Valley display advertising technology start up Teracent, which expands its competition with display leader Yahoo.

Google on Monday announced that it has acquired mobile display advertising firm AdMob for an undisclosed amount. "Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space ...

The MySpace social media network’s traffic has dropped so much that it will fail to satisfy a minimum traffic level crucial to parent company News Corp’s three-year $900 million advertising deal with Google, inked in 2006, that made Google the exclusive search advertiser on MySpace — then the world’s most popular social network.

Google's third-quarter earnings rose 27% as the company saw improvement in the online advertising market. Revenue rose 7.3%.

A lawyer made redundant during the economic downturn has had her benefits suspended – because she earns cents a day from her personal food blog.