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All the World’s a Game, and Business Is a Player

Games

Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.

 

Salesforce to Buy Buddy Media in Deal Worth Up to $745 Million

Salesforce.com agreed to acquire Buddy Media in a deal worth as much as $745 million, continuing its rapid expansion into social-media marketing. Salesforce Chief Executive Marc Benioff said the deal will help the company keep up with demand as the online marketing business matures. Chief marketing officers are expected to outpace chief information officers in directing technology spending within the next five years, according to a recent report by industry researcher Gartner.

 

Marketing MoviesWithButter.com

Thu, 09/22/2011 - 12:22pm — senh
Marketing MoviesWithButter.com

Long time no blog. Even I wasn’t expecting this long of a hiatus, but maintaining two sites does take a lot of time. I’ve made some minor tweaks to Wopular, but most of my work lately has been focused on MoviesWithButter.com. Here’s what Binh and I have done to promote the site since launching it a couple months ago.

 

Why Social Media Optimization Needs to Be Done

In this age of advanced technology if you really want to do anything good in your internet marketing career you need to optimize social media keeping in mind your business requirements.

Senh: Damn it. This is spam.

 

Social Media Players Can Learn From 'Survivor,' 'The Bachelor'

Reality TV offers marketers secrets for social media success.

 

Blogs, tweets, Facebook help extend reach for small business

Charter reservations are sailing in for Free Spirit Yacht Cruises this year despite the turbulent economy, and co-owner Angela Motola-Donofrio attributes it to a social media push.

 

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