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By Predicting What You Like, Hooked Makes Ads For Mobile Games Less Terrible

What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores. Now it’s looking to add some accountability to those ads by integrating its recommendations into ads for mobile apps and browsers.

 

Can Rovio Repeat Angry Birds Success With New 'Amazing Alex' Franchise?

Angry Birds

Rovio has had more than 1 billion downloads of its games focused on its wildly successful Angry Birds franchise. But can it have as much success with its next franchise? Peter Vesterbacka, the quirky CMO of Rovio, wearing an Angry Birds sweatshirt, talked about Amazing Alex, the first non bird-pig game from Rovio, at the GamesBeat conference in San Francisco Tuesday.

 

Defectors eye next 'Angry Birds'

Angry Birds

Tuomas Erikoinen, the man who drew the hit "Angry Birds" app, doesn't really resent his creation. He's just bored with it. He sees the game's grumpy, ball-shaped, wingless birds everywhere he goes, their furrowed brows staring him down. Here in Finland's capital, where "Angry Birds" began, Erikoinen's drawings have been turned into T-shirts, "plushie" stuffed animals and two brands of soft drinks -- Tropic and Paradise.

 

Zynga Defends Acquisition

Zynga is trying to provide some answers for its controversial acquisition of "Draw Something," a mobile game that was released only six weeks earlier and has since lost popularity.

 

Angry Birds firm seeks flotation

Angry Birds firm seeks flotation

The company behind the Angry Birds mobile phone game sensation wants to list on the stock market.

 

Angry Birds Hits 100 Million Download Milestone

Angry Birds Hits 100 Million Download Milestone

We all know Angry Birds has been downloaded loads of times. My personal estimate was somewhere around a million-kabillion, but developer Rovio's latest figures put me off by just a few.

 

Angry Birds, Flocking to Cellphones Everywhere

Angry Birds, Flocking to Cellphones Everywhere

The hit game is one of the unlikeliest pop-culture crazes of the year — and perhaps the first to make the leap from cellphone screens to the mainstream.

 

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