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Online Advertising In The U.S Begins To Stabilize

Online advertising revenues in the U.S. seem to be stabilizing. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released third-quarter figures showing that online advertising in the U.S. approached $5.5 billion, up 1.7 percent from the second quarter of 2009, but still down 5.4 percent from the same quarter a year ago (which is in line with the losses during the first half of the year). As you can see in the chart, there was a big drop-off after the fourth quarter of last year, and the first three quarters of this year have been flat.

 

Google Buying Display Advertising Startup

Web search leader Google said it is buying Silicon Valley display advertising technology start up Teracent, which expands its competition with display leader Yahoo.

 

Google Acquires Mobile Display Ad Firm AdMob

Google Acquires Mobile Display Ad Firm AdMob

Google on Monday announced that it has acquired mobile display advertising firm AdMob for an undisclosed amount. "Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space ...

 

MySpace Traffic Drop Costs News Corp About $100 Million

MySpace Traffic Drop Costs News Corp About $100 Million

The MySpace social media network’s traffic has dropped so much that it will fail to satisfy a minimum traffic level crucial to parent company News Corp’s three-year $900 million advertising deal with Google, inked in 2006, that made Google the exclusive search advertiser on MySpace — then the world’s most popular social network.

 

Scareware launched from tech blog

Scareware launched from tech blog

Gizmodo, one the world's biggest tech blogs, has been running adverts poisoned by malware say security experts.

 

Google's Net Rises 27%

Google's third-quarter earnings rose 27% as the company saw improvement in the online advertising market. Revenue rose 7.3%.

 

Click Fraud ring nets $ 3 million bucks in just 2 weeks

Click Fraud ring nets $ 3 million bucks in just 2 weeks

As long as advertisers pay for clicks, there will be click fraud. And the more people combat it, the more sophisticated the attacks become to get around the defenses that advertisers, search engines, and others put in place.

 

Web Ad Spending Fell 5.3% in First Half

U.S. advertisers spent $10.9 billion on Internet ads in the first half of 2009, a 5.3% decline from the same period last year.

 

Out of Search Business, Yahoo Shifts Its Focus

Its search engine now in the hands of Microsoft, Yahoo plans to focus on display ads, content and mobile services.

 

Microsoft, Yahoo agree on ad partnership

Microsoft, Yahoo agree on ad partnership

Microsoft Corp and Yahoo Inc have agreed to an online search and advertising partnership, in an attempt to rival Google Inc, that will be announced within 24 hours, a source familiar with the ...

 

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