Video Games, Advertising | featured news

New research shows that tablets have made big inroads against traditional gaming platforms among U.S. adults who play video games. For marketers, the research brings good news in the form of an acceptance to seeing advertising within video games—as long as the games themselves are free—and a willingness to see familiar brand names and products within games.

"The Lam/Suen family was allegedly using click fraud to make more money for their site WoWMine.com—mainly by clicking competitors' ads until their competitors' ad budgets were exhausted.