Search Engine, Online Advertising | featured news

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Yahoo and Gannett Form Local Advertising Partnership

Yahoo (YHOO) and Gannett (GCI) announced today that they have formed a local advertising partnership.

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Google Reveals Ad Revenue Splits

Google revealed for the first time how it splits advertising revenue with search and content publishers, a move made in response to calls from publishers and regulators for greater transparency.

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Google’s AdMob Acquisition Meets Opposition from Consumer Groups

Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.

Google Buying Display Advertising Startup

Web search leader Google said it is buying Silicon Valley display advertising technology start up Teracent, which expands its competition with display leader Yahoo.

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