Acquisition, Online Advertising | featured news

Disney is buying Babble Media, whose website carries news for parents and blogs written by moms and dads, in a deal that could further blur the line between advertising and blogs.

Internet company Yahoo Inc. has agreed to buy online advertising network Interclick Inc. for $270 million in cash. The deal announced Tuesday is expected to help Yahoo target advertisements to its online audience. Interclick's technology will allow Yahoo to "to expand its targeting and data capabilities to deliver campaigns" more effectively, Yahoo said.

The deal would give AOL a major presence in journalism, demonstrating the company’s intention to rely more heavily on online advertising.

The surprising endorsement by the Federal Trade Commission of Google’s deal for AdMob follows Apple’s purchase of Quattro Wireless, an AdMob rival.

Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.