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NBC draws ire for not streaming Olympics ceremony

A look at media coverage of the Summer Olympics: Even before NBC signed on for its coverage of the Summer Olympics in London on Friday, it drew a storm online for its decision not to stream the opening ceremony digitally. Despite the grumbling, it's a decision that may pay off for the network.

 

NBC hopes Olympics will help it medal with viewers, advertisers

The Olympics give fourth-place NBC a shot to heavily promote its new and returning shows (and its NBC Sports Network) to a massive audience. No one likes losing money. But to NBC, the $100 million of red ink it may spill on the Summer Olympics is more like an investment — and a lesson in TV Economics 101.

 

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