Mobile Ads, Cell Phone App | featured news

What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores. Now it’s looking to add some accountability to those ads by integrating its recommendations into ads for mobile apps and browsers.

Most iPhone apps lose money, but some freebies — like Shotgun — rake in the cash. As an app, Shotgun Free doesn't do much. Give it a shake and it makes the sound of a shell being chambered. Tilt it up sharply and the gun fires with a bang as loud as an Apple iPhone can make — which isn't terribly loud.

Great story from iPhone ad network provider AdWhirl. Apparently the developer of one of the most popular applications for the platform ever wasn't generating any ad revenue from it for several days, missing out on up to $2000 a day according to the company's co-founder Sam Yam.