Facebook, Advertising | featured news

Facebook Inc., owner the world’s largest social network, says it’s working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts.

Stung by claims in recent weeks that its advertising doesn’t work, Facebook is pouring on the public relations to insist that in fact, ads work just fine on the site. But while some of the claims of critics rest on shaky evidence, many questions about Facebook’s value as an advertising medium remain among the brands that constitute the bulk of all advertising online and off.

We've heard rumblings that Facebook was testing a system called Highlight that would allow people to pay to promote a post, and now obnoxiously enough, it's starting to show up.

General Motors Co said on Tuesday it will stop advertising on Facebook, even as the social networking website prepares to go public, with a source familiar with the matter saying the automaker had decided Facebook's ads had little impact on consumers.

Facebook's reach is wide but not deep. Few users surveyed in an Associated Press-CNBC poll say they click on the site's ads or buy the virtual goods that make money for it.

Facebook's Ticker, the fast-scrolling tote board of pretty much everything your friends are doing, is ready to start selling you stuff.

As search spending continued to rise in the just-ended third quarter, Google regained market share lost during the last couple of quarters to Microsoft's Bing search engine, according to a new report to be released Tuesday morning by Efficient Frontier, which manages about $1 billion in search, display, and social advertising for agencies and advertisers. ...

ComScore and Nielsen are introducing rating systems for Facebook, to help advertisers better compare the social-networking site to traditional advertising outlets such as TV and print.

To win in the fast-growing digital-advertising market, Web companies such as Facebook, Google and Groupon are increasingly wooing mom-and-pop businesses.