Tv, Tv Ads | featured news

In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to tweet about their favorite commercials as well.

A decision by retail giant Lowe's Home Improvement to pull ads from a reality show about American Muslims following protests from an evangelical Christian group has sparked criticism and calls for a boycott against the chain.

Google's Eric Schmidt faces a wary audience of British television professionals on Friday following a major acquisition that could turn Google TV into a real competitor for TV advertising dollars.

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.

Here's a message TV viewers may not want to mute: The days of getting blasted out of one's easy chair by blaring TV commercials may soon be over. The House on Thursday passed a bill that would prevent advertisers from abruptly raising the volume to catch the attention of viewers wandering off when regular programming is interrupted.

Congressional candidates, political parties and special-interest groups have spent more than $139 million on TV ads to influence November's federal ...

The health care battle bubbling over in town-hall forums across the country this month is shifting to television screens as groups ...