Yahoo, Online Advertising | featured news

Competition's all relative. Yahoo, Microsoft and AOL all compete for ad dollars, but they all agree that marketers ought to put their budgets into premium content, not search or social.

Internet company Yahoo Inc. has agreed to buy online advertising network Interclick Inc. for $270 million in cash. The deal announced Tuesday is expected to help Yahoo target advertisements to its online audience. Interclick's technology will allow Yahoo to "to expand its targeting and data capabilities to deliver campaigns" more effectively, Yahoo said.

Yahoo (YHOO) and Gannett (GCI) announced today that they have formed a local advertising partnership.

Web search leader Google said it is buying Silicon Valley display advertising technology start up Teracent, which expands its competition with display leader Yahoo.