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PepsiCo pulls Mountain Dew ad after criticism

PepsiCo is pulling an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women....

 

Yahoo's Profit Jumps 36%

Yahoo said its profit rose 36% as the struggling Internet pioneer showed signs of continuing its slow but steady rebound under Mayer. But its shares fell after-hours on signs of decay in sales of display ads.

 

Google's Online Ad Results Guilty Of Racial Profiling, According To New Study

Every job candidate lives in fear that a Google search could reveal incriminating indiscretions from a distant past. But a new study examining racial bias in the wording of online ads suggests that Google's advertising algorithms may be unfairly associating some individuals with wrongdoing they didn’t commit.

 

Furor over French move to block online ads

France's government says it has persuaded a leading Internet provider to stop blocking online advertisements — a controversial move that would have hit online search giants such as Google.

 

comScore: Facebook Now Serves One Third Of Online Ads In U.S.

comScore: Facebook Now Serves One Third Of Online Ads In U.S.

Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook.

 

Web Advertising Eclipses Newspapers

Web Advertising Eclipses Newspapers

Spending on U.S. Internet ads rose 15% to $26 billion last year, outpacing traditional media and surpassing newspaper ad revenue for the first time.

 

Retargeting Ads Follow Surfers to Other Sites

Ads tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.

 

Time to Stop Building and Start Earning

Time to Stop Building and Start Earning

As you could probably tell by my latest entries, I've been spending the last couple weeks finding different ways to monetize the site. Wopular has about 400k-500k unique visitors per month, according to Google Analytics. That's a decent amount of users. It's about time I stopped coding new features and started earning. There's a certain challenge with monetizing an aggregation site, but I'm not gonna talk in depth about it here. I'll save that for another article. Mainly, it's that the average user only views a couple pages, compare to several with the average content site.

 

U.S. Online Ad Revenues Hit Nearly $6 Billion In The First Quarter

U.S. Online Ad Revenues Hit Nearly $6 Billion In The First Quarter

Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers.

 

The Return of AdBrite's Full Page Ads

The Return of AdBrite's Full Page Ads

AdBrite's full page ads overlays your website with an advertiser's until you click on a button at the header to skip the ad. A while back I disabled AdBrite's Full-Page Ads because shortly after enabling it, I saw a significant traffic drop. Although it could have just been the natural order of things, I didn't want to take any chances. Traffic came back shortly after I disabled it, but again, it could have just been be the normal ups-and-downs of the the traffic cycle. I've read that since it's just javascript, it shouldn't affect search engine referrals which makes sense.

 

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