Online Ads, Social Networking | featured news

The MySpace social media network’s traffic has dropped so much that it will fail to satisfy a minimum traffic level crucial to parent company News Corp’s three-year $900 million advertising deal with Google, inked in 2006, that made Google the exclusive search advertiser on MySpace — then the world’s most popular social network.

Scores of complaints can be found at WickedFire, where advertisers are complaining of massive click fraud and an indifferent Facebook. A few of the recent posts (excuse the language):

On Wednesday Digg unveiled a new ad platform that will give companies an ad medium that looks and feels like user-submitted stories which have been promoted to Digg's front page.

Although many retailers are reducing their online marketing budgets, spending on social media is falling at a slower rate than spending in other online marketing channels.