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Yahoo, AOL and Microsoft Unveil Ad-Selling Alliance

Yahoo, AOL and Microsoft Unveil Ad-Selling Alliance

Competition's all relative. Yahoo, Microsoft and AOL all compete for ad dollars, but they all agree that marketers ought to put their budgets into premium content, not search or social.

Senh: Heh, they making an alliance against Google and Facebook.

 

How Is Google's Freshness Algorithm Affecting Wopular

Last Thursday, Google launched another algorithm change to their search engine that rewards “fresher” content. For example, if you’re searching for a current event, the latest news articles would pop up to the top of the page. 35% of the search results are affected. I was thinking this should be great for a news sites like Wopular. I checked Google Analytics on Thursday and instead of getting a traffic boost, I got the opposite - a dip.

 

Google acts on 'paedophile' claim

The search giant agrees to remove a Google Places review that defamed a businessman, 18 months after it was posted.

Senh: This is a touchy area. I can see both sides of the argument. Google probably doesn't want to get involved with moderating reviews on Google Places, but they will have to because there's an uptick of unscrupulous businesses are going to their competitors' pages and writing fake negative reviews.

 

Yahoo eyes minority stake sale, recap: sources

Yahoo Inc is contemplating the sale of a minority stake to a private equity firm followed by a large share repurchase, in a bid to buy time to turn around the Internet company, people familiar with the matter said.

 

Yahoo to buy Interclick for $270 million

Internet company Yahoo Inc. has agreed to buy online advertising network Interclick Inc. for $270 million in cash. The deal announced Tuesday is expected to help Yahoo target advertisements to its online audience. Interclick's technology will allow Yahoo to "to expand its targeting and data capabilities to deliver campaigns" more effectively, Yahoo said.

 

China's Baidu sees profits surge

Chinese search engine Baidu reports an 80% surge in profits for the third quarter, boosted by increased advertising sales.

 

Mozilla and Microsoft release custom Firefox with Bing

Mozilla and MIcrosoft have teamed up to release a special version of Firefox that integrates Bing as the default search engine.

Senh: Isn't this sleeping with the enemy? I guess Microsoft is so desperate to get ahead in the search market that they're working with their web browser rival Firefox. It's a good move. Like it or not, Firefox isn't going anywhere, and they occupy 20% of the web browser market.

 

Google Considers Yahoo! Deal: Report

Google Considers Yahoo! Deal: Report

Google is considering participating in a bid for troubled Internet search pioneer Yahoo!, according to a published media report. Google has held talks with at least two private-equity firms about helping them to finance a purchase of Yahoo!'s core business, according to the report, published Saturday on The Wall Street Journal's Web site.

Senh: Google did get their start with Yahoo when the web directory used it as their third-party search engine. Yahoo is mainly a content company nowadays, but they're still the second largest search engine in the search market. Owning Yahoo and replacing Bing, which Yahoo currently uses for search, with their own search engine would make Google even more dominant in search. It's insurance against Bing (Microsoft). Expect a bidding war between Google and Microsoft.

 

MC Hammer launching a search engine

MC Hammer launching a search engine

You can't Google this. OK, maybe you can. But MC Hammer doesn't want you to. The venerable rapper, who helped usher hip-hop into the pop mainstream in the early '90s, has rolled out a search engine he hopes will outperform Google, Bing and other established tools.

Senh: It's interesting only because MC Hammer is involved. I doubt the site has any real potential, but if he focuses on entertainment, he might be able to carve out a niche. WireDoo is not the first search engine to show related topics to keyword searches: Bing already does it, and Ask did it before Bing. Still, when it launches, I'll check it out.

 

Bidders balk at Yahoo's "no cross talk" provision

Bidders balk at Yahoo's

Some potential buyers of Yahoo Inc are balking at the Internet company's demands for confidentiality that would prevent them from discussing joint bids, according to several people close to the situation.

 

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