Internet, Marketing | featured news

This past couple weeks, I was involved in a couple marketing initiatives for BookTeller.com. First, there was an event for a Chinese School association that I had to prep for since we had a booth there. That took up most of my time for the past three weeks. Second, there was a write-up I wanted to do for the Drupal Showcase on Drupal.org.

A new tracking code from Google Analytics was released recently. GA is a free web traffic reporting tool that let's you track how many users are viewing your website. The new code snippet uses an asynchronous process, meaning your site would load up without having to wait for the tracking code to finish executing.

Recently I've updated the Alexa Sparky add-on for FireFox 3.0, which displays website traffic rankings on the status bar. It's a nice little plugin that not only lets you see how large other sites are, but it also helps improve your rankings a little bit. After updating the add-on, I started noticing some strange behavior while browsing the web.

Rupert Murdoch, and a couple of his fellow newspaper-owners, say that traffic coming from search engines and aggregation sites are worthless. They call it "drive-by traffic." These users only come, read one article and then leave. For an industry profusely bleeding users and revenue, you would think they wouldn't be so discriminatory when it comes to users consuming their content.

I'm just starting to submit stories from my blog to Digg, hoping against hope that they'll get some Digg love and drive some traffic back here. So far, no luck. The only Digg love my blog entries get is from me - and ONLY me. But I noticed a nice side effect - articles submitted to Digg almost instantly appear in Google's search results. Nice! Sure, the link goes to Digg, but from there, potential users can get here. It's a good trade-off.