Welcome to Wopular's coverage of Advertising.
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The Twitter phenomenon, in which anybody can tell his or her followers anything -- in 140 characters or less -- now has a payoff that can go beyond the thrill of self-publishing.
Web search leader Google said it is buying Silicon Valley display advertising technology start up Teracent, which expands its competition with display leader Yahoo.
Google on Monday announced that it has acquired mobile display advertising firm AdMob for an undisclosed amount. "Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space ...
The MySpace social media network’s traffic has dropped so much that it will fail to satisfy a minimum traffic level crucial to parent company News Corp’s three-year $900 million advertising deal with Google, inked in 2006, that made Google the exclusive search advertiser on MySpace — then the world’s most popular social network.
The New York Times Company reported a $35.6 million loss for the third quarter on falling advertising revenue, but deep cost-cutting and newspaper price increases helped beat projections.
As long as advertisers pay for clicks, there will be click fraud. And the more people combat it, the more sophisticated the attacks become to get around the defenses that advertisers, search engines, and others put in place.
In recent years an ongoing debate has brewed over advertisers and fashion magazines using photographs, particularly photographs of women, that have seemingly been altered, or "retouched," by airbrushing and photo editing software such as Photoshop.