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Regulators Approve Google Deal for Mobile Ad Firm

The surprising endorsement by the Federal Trade Commission of Google’s deal for AdMob follows Apple’s purchase of Quattro Wireless, an AdMob rival.

 

U.S. Online Ad Revenues Hit Nearly $6 Billion In The First Quarter

U.S. Online Ad Revenues Hit Nearly $6 Billion In The First Quarter

Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers.

 

The Return of AdBrite's Full Page Ads

The Return of AdBrite's Full Page Ads

AdBrite's full page ads overlays your website with an advertiser's until you click on a button at the header to skip the ad. A while back I disabled AdBrite's Full-Page Ads because shortly after enabling it, I saw a significant traffic drop. Although it could have just been the natural order of things, I didn't want to take any chances. Traffic came back shortly after I disabled it, but again, it could have just been be the normal ups-and-downs of the the traffic cycle. I've read that since it's just javascript, it shouldn't affect search engine referrals which makes sense.

 

Twitter turning to advertising

Twitter turning to advertising

Ads will be rolled out to two to 10 percent of users via search on Twitter.com beginning today.

 

Ads appear on school websites

Ads appear on school websites

A growing number of school districts facing budget cuts are looking to advertising on their websites as a new revenue source.

 

This Site Has Ads; It Must be Rolling in the Dough

This Site Has Ads; It Must be Rolling in the Dough

Like I mentioned in the Ebert article, I've been testing out ad networks on subpages of Wopular for the past couple months. I don't want to put any ads on the main channel pages until I've settled into something; also, I want to reserve those pages for premium sponsorships.

 

The Ebert Club & Other Other Alternatives to the Banner Ad

The Ebert Club & Other Other Alternatives to the Banner Ad

I watched Roger Ebert's interview on Oprah the other day where he revealed his new computerized voice put together by processing audio commentaries he did for DVDs. I went to his blog to see if he had anything to add, like he did for the Esquire article. Instead of a reaction entry, I got an entry inviting me to join The Ebert Club, which cost $4.99 for the year for some value-added services.

 

Has Digg Found the Winning Formula for Ads?

Digg took a big risk when they added in-line advertisements that users could digg or bury. Four months later, however, early signs indicate that DiggAds are a win for all parties involved: users, advertisers, and especially Digg.

 

New York Times Posts Profit On Cost-Cutting, Improving Ad Market

New York Times Posts Profit On Cost-Cutting, Improving Ad Market

The New York Times Co. said Wednesday that its fourth-quarter earnings more than tripled, helped by cost cutting, an improving ad market and lower pension costs.

The publisher of The New York Times, The Boston Globe, the International Herald Tribune and 15 other daily newspapers had its smallest ad revenue decline in a year. Ad revenue dropped 14.7 percent in the fourth quarter from the same period of 2008, compared with a 26.9 percent year-over-year decline during the third quarter.

 

Prime Time Women

Prime Time Women

Last December, Alexa launched a new feature on their site - demographics. It measures the relative age, education, and gender of a site's users. It also measures where those users are browsing a site from (home, school, or work), and whether or not those users have children which is an odd statistic.

 

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