Advertising | featured news

David Zaslav, CEO of Discovery Communications, called his company's licensing pact with Netflix an 'economic win' and also said there's a disconnect between the strong advertising market and the overall economic malaise.

Facebook's first-half revenue roughly doubled to $1.6 billion, underscoring the world's largest social network's appeal to advertisers.

Google's Eric Schmidt faces a wary audience of British television professionals on Friday following a major acquisition that could turn Google TV into a real competitor for TV advertising dollars.

Google Inc will pay $500 million to settle government charges that it showed ads for pharmacies that operate illegally, regulators are expected to announce on Wednesday, according to a report in the New York Times.

When Asian Americans appear in advertising, they typically are presented as the technological experts — knowledgeable, savvy, perhaps mathematically adept or intellectually gifted. They’re most often shown in ads for business-oriented or technical products — smartphones, computers, pharmaceuticals, electronic gear of all kinds.

The nation's two largest hot dog makers are taking their legal beefs Monday to federal court in Chicago, where a judge will determine whether Oscar Mayer or Ball Park franks broke false-advertising laws in their efforts to become top dog.

ComScore and Nielsen are introducing rating systems for Facebook, to help advertisers better compare the social-networking site to traditional advertising outlets such as TV and print.

The Justice Department is looking into allegations that News Corp's advertising unit hacked into computers of a competitor, NBC News reported on Thursday, citing the competitor's lawyer.

Google recently announced its Q2 2011 earnings on July 14, 2011. [1] For the quarter, total advertising revenues surged by about 33% over Q2 2010 values driven by increased paid clicks as well as higher cost-per-click rates over the same quarter last year.

The nation's largest food companies say they will cut back on marketing unhealthier foods to children, proposing their own set of advertising standards after rejecting similar guidelines proposed by the federal government....