Advertising | featured news

Murdoch advertisers get nervous over hacking claims

Car maker Ford has suspended advertising in Britain's News of the World due to allegations of hacking by the newspaper, while lender Halifax joined a growing band of companies reviewing their policies.

 

Gannett laying off 700 more workers amid ad slump

The nation's largest newspaper publisher is laying off another 700 employees to cope with an unrelenting advertising slump....

 

Daily Deals Rescue Local-Ad Market

Daily Deals Rescue Local-Ad Market

To win in the fast-growing digital-advertising market, Web companies such as Facebook, Google and Groupon are increasingly wooing mom-and-pop businesses.

 

The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution.

 

comScore: Facebook Now Serves One Third Of Online Ads In U.S.

comScore: Facebook Now Serves One Third Of Online Ads In U.S.

Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook.

 

Apple, Google, and Location: Is It All About Advertising?

Politicians and privacy experts demanded answers of Google and Apple Friday following the discovery that smartphone software from the tech giants regularly transmits information about a user's whereabouts back to the companies.

 

Times Company Profit Falls on Weak Ad Revenue

The New York Times Company reported that first-quarter net income dropped 57.6 percent, to $5.4 million, as print advertising remained depressed and About.com revenue fell.

 

Web Advertising Eclipses Newspapers

Web Advertising Eclipses Newspapers

Spending on U.S. Internet ads rose 15% to $26 billion last year, outpacing traditional media and surpassing newspaper ad revenue for the first time.

 

Amazon Cuts Price of Kindle Reader, With Caveat

Amazon Cuts Price of Kindle Reader, With Caveat

Amazon will lower the price of its electronic reader by showing ads as screensavers and at the bottom of the home screen, and by selling special offers.

 

School buses give ads a ride

School buses give ads a ride

As states scramble for revenue sources, a growing number are adding something new advertising on school buses.

 

Subscribe to this RSS topic: Syndicate content